A Search Engine is the one which keeps a data base of the websites with good content or dedicated to the search and retrieval of information for the purpose of cataloging the results. Usually based on an index of several webpages or websites you are looking for your purpose.
Customers Search for the products or service on these Search Engine for keywords and the results will be provided as per your site indexing on that search engine or based on the popularity of your keyword.
Basics of SEO:
1) Keyword Research
2) Site Building;
a) Title Tag
b) Meta Tag
c) Develop Content of Site
d) Header Tags
3) Links;
a) Inbound Links
b) Reciprocal Links
c) Threeway Links
d) Article Submission
e) XML Feed
These are used to improve the ranking and popularity of your site.
10 Basic Search Engine Preparation Tips:
1. Choosing your domain name
This means, when you order your
domain name, be sure to include your keywords in your domain name. To take the example just mentioned above: If you're selling dog food, don't take a domain like www.petshop.com. Because then people could think that you are selling cat food, bird food etc. , too. You want to target your potential customers, so your domainname would be rather something like : www.dogfood.com or similar.
2. Frames/no-frames
Web pages which use frames have one big disadvantage: Some search engines are not able to index them correctly. They cannot follow the links that are included on these pages and that means that they won't be able to show the results of your pages. If you want to be on the safe side, create your web pages without using frames. There are some tricks to enable a correct indexing but this would lead too far for this time.
3. The title of your homepage
It almost goes without saying that your title should have your keywords included as well. You should choose a title that includes your four most important keywords. If you have a site where people can learn how to write ads, you could give your page a title that has the word ads in it plus some of your other keywords. Example : "Writing ads: How to write ads that sell your products like crazy." You have repeated your most important keyword "ads" and you have used other keywords like "writing", "write" and "sell".
4. Meta tag : description
Meta tags are additional pieces of information which are placed within the HTML - code. Your description reflects the most important part of your homepage since this is the description that is shown when someone searches for your site on a search engine. You should clearly state the benefits of visiting your site. It should be a like a little ad for your site. You should include your keywords once again but not more than twice. I'll give you an example of my own site and then it looks like this :
5. Meta tag : keywords
The Meta tag keywords should be used to put in all your keywords that are relevant for your site . It is crucial to put your 4 most important keywords at the beginning. You can include 15 further keywords and even more.
6. Meta tag : robots
You create a little robots.txt to let the search engine know which links it should follow. If you want to exclude certain directories, you can use special commands which forbid the search engine spiders to follow a complete path.
7. Keyword density
Your main keyword should be mentioned within the first 8 words of your body text and can be mentioned 3 times more. The other keywords should not be forgotten, too. Try to use them at least 3 times in your text.
8. Alt tags for your images/logo
Alt-tags are alternative descriptions for your pictures. If you move your mouse-cursor over your pictures, you can see this alternative text. This text is also shown if a picture is not loaded correctly. Use your keywords to describe your pictures.
9. No tricks like white text on white background
Some people consider themselves to be very smart and they want to outwit the search engines by putting a lot of their keywords with a font in the background colour on their pages to make it more relevant to the engines. But times have changed : The search engines recognize these tricks and as a result your pages are banned from their index. Try just to do what is necessary but don't use tricks, it won't do you no good.
10. Link-Popularity
Many search engines like AltaVista have a new ranking concept which includes link-popularity. This means, the more pages have a link to your site, the better your site gets ranked. Some of them have also made special deals with pay-per-click search engines. Those sites which rank on the top 3 will also get a high rank at "normal" search engines.
Paid Free Web & Blog Directory of Top Sites Dmegs.com
SEO friendly web directory of top sites & blogs, best viewed on firefox download free. Dmegs directory organized by topic into categories and presented according to relevance of website.
↑ Grab this Headline Animator
