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Customer Loyalty Reward Programme:

Loyaltyplus Technologies Pvt. Ltd
601-A, Topoz Building, Punjagutta, Hyderabad - 500 082, Andhra pradhesh, India.
Tel: +91 40 30287722, 23, 24, 25 Fax: +91 40 30287726

Introduction:
Loyaltyplus Technologies (P) Ltd (An ISO 9001:2000 certified company), Hi-Tech city of India – Hyderabad launching new generation multi-purpose intelligent microprocessor (microchip integrated) based smart card with inbuilt universal loyalty rewards programme under the brand name of Loyaltyplus with the objective of helping business to build and maintain customer loyalty and affinity to use the common framework of loyaltyplus network for delivery.

The Indian retail industry has grown rapidly during the last decade. Consumers today enjoy a wider range of products & services, like never before. With supermarkets and malls reaching closer to homes, shopping is turning out to be a new and different experience. New dimensions are being added everyday to this experience, changing the very nature of shopping itself.

Retail businesses are facing stiff competition. On one hand, individually they seek innovative ways to grab market share, and on the other, together they try to inculcate "Consumerism" among the Indian consumers.

Consumerism can build a strong economy and build nations. The western world is a clear example of this. Consumerism generates volumes for businesses, thus profits; in return profits generate jobs and thus spending, which again promotes consumerism. But where do we begin to inculcate consumerism among the Indian consumers?

The Indian consumer likes to save even while they reluctantly spends. Even though awareness on consumerism has been spreading, the average consumer does not want to be the first to go out and spend. The only way to inculcate consumerism in the Indian consumer is to reward them considerably and quickly for spending, through a system that returns near or more than their actual spending. Further the system should only permit her to spend the rewards earned and not let them convert the rewards to savings.

We at Loyaltyplus Technologies (P) Ltd (A Catalyst Group company) are launching our 'LoyaltyPlus Rewards Card' (LPRC) with the objective of achieving the above. The cards are being marketed under the brand name of "Loyalty Plus".

Loyaltyplus targets to become one of the India's leading loyalty programme provider smartcard market segment by 2009. We intend to provide unique and innovative backbone system to organizations inorder to help them create the comprehensive customer loyalty and retention solutions using advance technology with international standards.

Loyaltyplus has partnered with Telesoft (India) Pvt. Ltd., to have the advanced technology with international standards. Telesoft is the India’s first acquirer in the brand name of nCash, other International acquires are like VISA, MASTER & AMEX). The nCash smart card is VISA 2 approved and is multi application card. Multi-application capability permits the card to be used for various applications on the same card in a very secure environment.

Within the next 2-3 years, international acquirers like VISA, MASTER, AMEX, PROTON, & ELECTRON companies, need to compulsorily migrate from magnetic strip to smart card technology. Not only existing credit/debit cards need to be re-issued, but also their entire infrastructure of ATMs and merchant terminals would need to be completely replaced. Besides, the credit/debit card industry itself is undergoing re-engineering to meet the requirements of LPRC – the next generation business model.

A sizeable section of developed countries have already put in place legislations to replace existing magnetic strip based cards (credit, debit, ePurse cards) to microprocessor-based smart cards.

International standards are already in place to implement smart card based systems:

       

                 LPRC - nCash Reward Card                LPRC – nCash merchant terminal

  1. LPRC - nCash Reward Cards are ISO 7816 1-9 compliant. The smart card chip is VISA 2 approved. The card security is Triple DES (Data encryption standard) compliant.
  2. LPRC - nCash Terminal (merchant terminals) is EMV 1.1 compliant (Euro Master VISA). The nCash Terminal along with the application on it is EMV 2 compliant.
  3. LPRC - nCash Transaction server can not only post transaction to nCash settlement server, but also post transactions to respective banks settlement servers.
  4. LPRC - nCash Internet Payment gateway enables LPRC - nCash cardholder to participate on e-commerce transactions on the Internet.
  5. LPRC - nCash online web Server permits member/merchants/issuers view their account statement online on the Internet.>

MISSION:
To catalyze consumerism in Indian retail industry by providing a platform with advance technology and create win win situation between merchants and consumers.

VISION:
  1. To be one of India’s leading Loyalty Programme Provider
  2. To be one of India’s leading Healthcare Service Provider in the EPR based smart card market segment by the year 2009.
  3. 1 lakh merchant Terminals & 1 million members by 2009.

Benefits of the LoyaltyPlus Reward Card:
LoyaltyPlus Reward Card has been designed as an instant redemption LPRC. LPRC is the first Indian shopping rewards card offering “Anywhere - Anytime - Anything” redemption for shopping points earned on the card. No catalogues or coupons to redeem form. No more waiting tirelessly for catalogue rewards to reach you. Redeem points for goods or services instantly from partner merchants. Avail a whole lot of other rewards as listed below.
  1. Shopping Reward: Earn 2% to 20% of your transactions as points on shopping, transacted on Loyalty Plus Reward Card at a partnering merchant. (see merchant partner outlets List of Merchant Partners)
  2. Contribution to social cause- on every transaction you make using the card contributes a percentage of your transaction value to the social cause.
  3. Product Promotions: Avail offers provided by product manufacturers from time to time, by transacting with your LoyaltyPlus Card.
  4. Redeem points earned on the card at 1 Point = 1 Indian Rupee at any nCash partner outlet.
  5. Rs.850/- worth e-voucher instantly to redeem in our website www.loyaltyplus.in against the part of your online shopping.
  6. Access all account information on our website, www.loyaltyplus.in
  7. Utility bill payment made easy (introducing soon)
  8. My Shop : Promote and advertise your offerings. Ready online audience for your shop. Business with little or no maintenance.
  9. An opportunity to earn various loyalty rewards such as Passive Loyalty, Active loyalty, Spill Over Loyalty & Matching Loyalty etc by participating in referral program.
  10. One can participate in this LPRC programme by purchasing our products online in our E-store or by paying Rs.999/- as membership fee.
  11. The member can purchase E-voucher by paying Rs.850/- or by redeeming his reward points online.
  12. The LoyaltyPlus card and E-voucher is valid for one year from the date of issue. The card can be renewed every year there after.

Why every consumer need 'Loyaltyplus Reward Card'?
'Loyaltyplus Reward Card' is a multipurpose intelligent microprocessor smart card designed to meet all customer requirements. You can use this card as a personal identity card, utility card, discount card, ATM card etc. It can add 100's of personal data (passport, driving license etc.) & 25 various applications including utility bill payments (telephone, electricity, water bills etc.). You can use this card as a Consumer discount card (2 to 20%) while shopping. Here one major speciality, the card offers 100% money back, the money you spend for shopping. (see 'Transaction Loyalty Programme').

Transaction Loyalty programme: (monthly reward)
This is a good dimension designed to provide monthly rewards to every loyalty card holders who spend maximum purchase at Loyaltyplus Merchant Outlets. Higher the spending - possibility of getting higher rewards with equal opportunity to all the card holders every new month. The working function is very similar to VISA, MASTER card companies, but here loyaltyplus sharing transaction loyalty with members, merchants & franchisees. Suppose you buy Rs.1,00,000 value of products from any merchant partner outlets, you will get 100% money back to your card next month. Again you spend, you will get back next month. This innovative technology Loyaltyplus want to introduce revolution in the consumer industry.

How to buy 'Loyaltyplus Reward Card' / buy ID's?
One can apply online by reaching their website http://www.loyaltyplus.in/actjoin.asp OR Download ‘Membership form’ & by giving the following Reference ID nos. and taking Demand Draft in favour of Loyaltyplus Technologies Pvt. Ltd Payable at Hyderabad

Our Reference ID.nos:(see General Note: 1)
Spilled by: 31334
Ref. Batch no: 31334

You will get a Membership Kit, that includes Loyaltyplus reward card, PIN number, Brochure, Merchant partner outlet list, Reference ID nos. & Distributor ID. You can redeem upto 50% value of the E-vouchers giving product advance for buying any of 600 consumer products including Kotak Mahindra Insurance, Travel packages from online store www.loyaltystore.in

OPPORTUNITY OVERVIEW:
Inviting Independent Distributors, Merchant partners & Franchisees to join 'Loyaltyplus Economic Network' Loyaltyplus introducing innovative cutting edge marketing plan to distribute 'Loyaltyplus Reward card' to reach 1 million members at the end of year 2009. Remember, instead of that wealth making only a few people rich, the entire community will get itsshare.

LOYALTYPLUS REWARD PROGRAM (SILVER PLAN Rs.999):
Distribute 'Loyaltyplus Reward Card' & Make Money From Seven Different Income Streams! Buy one 'Loyaltyplus Reward Card' at Rs.999 (1 ID) OR a group of multiple ID's, then recommend any new consumers, loyaltyplus referral commissions directly reach to your doorstep (HSBC cheque or ICICI pay direct card) through 5 various loyalty rewards. (ie; Active + Super active + Spill over + Matching + Passive Loyalty programme). The other 2 types of rewards commonly based on physical 'Loyaltyplus reward card' (ie; instant Shopping discounts + monthly Transaction Loyalty programme). Remember, your potential referral earnings from one Loyaltyplus Reward Card (1 ID) is Rs.21 crores.

1 ID, value Rs.999 = (1 E-voucher, Rs.850) + (Loyaltyplus reward card, Rs.149)
N.B: E-voucher is a product advance coupon for buying consumer products from online loyalty store www.loyaltystore.in

See how loyaltyplus distribute everyone’s E-voucher, Rs.850 to this programme;
Rs.250 - Active Loyalty programme
Rs.10 - Super active Loyalty programme
Rs.50 - Spill over Loyalty programme
Rs.350 - Matching Loyalty programme
Rs.50 - Passive Loyalty programme
Rs.25 - Franchisee commission
Rs.25 - Loyaltyplus, Company profit
Rs.850 - Total (see ‘ID Distribution Flow Chart’ http://www.mhmgs.com/Loyaltyplus.ppt

For detailed study, we will show you 1 ID (value Rs.999) reward plan as follows;

1. Active Loyalty programme: (weekly payouts)
Once you become a member by purchasing a Loyaltyplus Reward Card at Rs.999, then recommend any of the '3' new consumers you will receive Active loyalty rewards effectively up to 5 levels as shown below. When you refer more consumers (after first 3 referrals), you are eligible to get Super Active & Matching Loyalty rewards. To get Super Active Loyalty & Matching Loyalty Income one member should have recommend '3' direct referrals under his '1' ID.

2. Super Active Loyalty programme: (weekly payouts)
You start accumulating super active loyalty rewards effectively From 6th to 15 Level. To get Super Active Loyalty Income one member should have recommend '3' direct referrals under his 1 ID. You will earn 1 point (Rs.1) each ID from 6th to 15 Level. This literally means you can earn over Rs.21 Crores

3. Spill over Loyalty programme: (weekly payouts)
When you start recommend more consumers you are eligible for additional rewards (spill over loyalty rewards). For every spill over or direct referrals 50 loyalty points (Rs.50) are rewarded, irrespective of levels and you are free to recommend any number of ID's in unlimited levels. You can spill over direct referrals to any levels (Level 01-15) & earn another 15 level deep income of your direct referrals. In this case, you will get Spill over + Matching + Active loyalty income all together at a time. (weekly income).

4. Matching Loyalty programme: (weekly payouts)
This unique loyalty program based on international referral system provides an exciting loyalty rewards on every direct referral (after first 3 consumers) called Matching Loyalty i.e. You will earn 100% of your direct referral's Active & Super Active Loyalty Rewards. (For example, when your direct referral (4th referral onwards) earn Active loyalty rewards Rs.1,00,000 at the same time you will get Rs.1,00,000). This feature is the most attractive reward programme in this business. When you recruit more consumers (after first 3 consumers), you will get Matching + Spill over + Active loyalty income all together at a time. (weekly payouts). You can refer unlimited number of new consumers to any levels (Level 01-15) to get Matching Loyalty Income.




5. Passive Loyalty programme: (monthly payouts)
Passive Loyalty reward points will be complimentary points to the card holders. The Passive Loyalty Rewards will be issued on following month 10th based on last month sales & Reward points are subject to new member growth & E-voucher sales only.

There are TWO kinds of Passive Loyalty Rewards every month.
1. Membership Passive Loyalty Rewards
2. E-Voucher Passive Loyalty Rewards

I. Membership Passive Loyalty Rewards:
Rs.25 from all the e-vouchers sold is used to create the Member Passive Pool Rewards every month. An auto filled tree in three matrix with even equations is created every month for eligible members based on the number of new member enrollment in a month (new registration of loyaltyplus reward card).

The member who enrolled maximum distributors for the month is on top of the tree and the minimum at the bottom of the tree. Zero enrollment is not eligible to participate.

The number of levels the tree has, will depend on the number of qualifying members & distribution level is equal to “levels minus one”. The seed value is equal to “ the Member passive pool divided by eligible members”. The seed level value is equal to the “Seed value divided by the number of distribution levels”

An example based on current data is as follows:


The member passive is awarded every month, month after month, allowing to have new star performers every month. One member can earn any unlimited Membership Passive Rewards income every month. Suppose, one member could complete 1 lakh reward card sale/month, he/she will eligible to get Rs.4.16 lakhs passive rewards.

II. E-voucher Passive Loyalty Rewards:
Same as 'Membership Passive Loyalty Rewards'

Rs.25 from all the e-vouchers sold is used to create the E-Voucher Passive Rewards every month. The member passive is awarded every month, month after month, allowing to have new star performers every month. One member can earn any unlimited E-voucher Passive Rewards income every month. Suppose, one member could complete 1 lakh E-voucher sale/month, he/she will eligible to get Rs.4.16 lakhs passive rewards.

NOTE:
1. Active loyalty, Spill Over Loyalty, Matching Loyalty & Passive Loyalty Reward points will be available online instantly to redeem in Loyalty Plus website, http://www.loyaltyplus.in or member can receive these loyalty Points in Indian rupees. In such case 5 % handling charges and T.D.S (10.3%) is applicable.
2. Payment will be made through Cheque / DD / Net transfer on every following Wednesday of the accumulated loyalty points of the previous week. (i.e. Sunday to Saturday) subject to minimum amount of Rs.300/-. If member wishes, he can receive entire payments to his LPRC - nCash card for shopping on request.

Member Earning Tips:
You can start with any low investment to promote this business plan. The minimum investment shall be Rs.999 (1 ID). We highly recommend to buy a group of 10 ID’s (10 E-vouchers, Rs.8500 + Loyaltyplus Reward card, Rs.149 = Rs.8649) initial investment, if you want attractive residual income. Remember, your potential earnings could be over Rs.210 crores!

10 ID's (you buy)
30 ID's (It could be 10 ID’s x 3 referrals OR 5 x 6 OR 1 x 30.…so on) - Level 01
1. Your Active income = Rs.2250
2. Your Spill over income = Rs.1500
Totals = Rs.3750 - (T.D.S 10.3% + handling charges 5% ) = Rs.3176

When those '3' direct referrals (Level 01) could create new consumers, they will also get same benefits same like you & you will get Rs.2250 from Active loyalty (see Level 02) itself. If you could refer those '9' consumers directly (spilled under first 3 referrals), you will get Rs.4500 additionally from Spill over loyalty itself. Matching loyalty income gives you extra 100% Active loyalty income of the referred person.

Thus your entire referrals (see Level 01 - 15) whenever recommend a group of 21,523,359 members, you will get paid Rs.210 crores! If you succeed 1% of your referral earnings, you will get Rs.2 crores.

See Loyaltyplus member benefits:
1. Low membership starts from Rs.999 per 1 ID
2. Get 2 to 20% Loyaltyplus reward card instant shopping discounts
3. Get monthly Transaction loyalty income while you start purchase
4. Earn Maximum Referral Incentives over Rs.21 crores per 1 ID
5. Earn Unlimited Matching & Spill over loyalty income when you refer more members
6. Earn Maximum Membership Referral Bonus upto Rs.4,16,253 every month
7. Earn Maximum E-voucher Referral Bonus upto Rs.4,16,253 every month
8.Incentives payout released every week (HSBC bank cheques OR see note:14)
9.Bonus payouts released 10th of every month (HSBC bank cheques OR see note:14)
10. Equal Opportunity, No Leg Balancing, No level filling, No ceiling & No target required
11. You will get pure white money after deducting taxes 10.3% + handling charges 5%
12. Become a member of Loyaltyplus & get ICICI credit card
13. Open a current account with ICICI bank with nominal deposit
14. Get Rewards on the same day through ICICI Pay Direct card.
15. 100% Risk Free & Legal opportunity
16. Bonus (Passive loyalty programme)
17. Incentives (Active + Super Active + Spill over + Matching loyalty programme)

General Note:
1. We will update the Reference ID.nos time to time, when someone used to join. So, please contact us to get your final Reference ID nos. before join.
2. When you start signup, you will receive a Reference ID (Spilled by & Ref. Batch.no) which is used to invite others to signup. When your referrals start to signup using your Reference ID, you will get referral commissions (Active + Super active + Spill over + Matching + Passive loyalty income) as mentioned above. Remember, the more you recruit direct, the more you earn.
3. Silver plan @Rs.999 is the updated version of Standard Plan Rs.399 activated from 19/09/2007. See 'Standard Plan Rs.399'. The new Silver plan aims at giving you high scores like never before. It allows you to score more points at each level, 100% Matching Loyalty Income & your score after the fifth level will be even higher.


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